#SmallBusiness60: Episode 10 Let’s talk about marketing automation formats. The most common perception of marketing automation is email. It’s a cheap and accessible format, and accounts for …
Marketing automation and next desired action
#SmallBusiness60: Episode 9 Once you’ve got your contacts database segmented into relevant groupings of contacts, the next logical question is "how do you then follow up?" Above all, how do you …
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Simplifying list segmentation
#SmallBusiness60: Episode 8 When it comes to storing relevant information about contacts on your contact database, list segmentation is the place to start. Yet, search for 'list segmentation' on …
When is a lead, a lead?
#SmallBusiness60: Episode 7 We live in a time of marketing technology and with it this term "lead generation". It's a term more misunderstood the more it's used around online marketing. SEO, …
The clarity formula
#SmallBusiness60: Episode 6 Pricing, getting paid, acting quickly, having control, and overcoming resistance... We've covered a few high-impact topics in just our first five #SmallBusiness60 …
Facing resistance
#SmallBusiness60: Episode 5 Do you ever encounter resistance from your prospects? In their book, 'Switch', authors Dan and Chip Heath explain that "resistance is created through a lack of …
Speed without control
#SmallBusiness60: Episode 4 When you're driving down the road, you can lose control and focus for any number of reasons: The kids arguing in the back; That singalong tune on the radio, or; An …
Speed Matters, So Get Paid
#SmallBusiness60: Episode 3 Every year over 600,000 businesses in the UK experience problems with late payments. On average, small businesses spend an extra four hours per week managing them and …
Pricing: The Value Cliff-Drop
#SmallBusiness60: Episode 2 Have you ever felt that you spend longer in conversations with prospects than you think you should be doing? And giving more advice upfront than you'd prefer to, just to …
Pricing: the elephant in the room for client services businesses
#SmallBusiness60: Episode 1 The first thing a visitor does on your website is check your service can solve the problem they have. But the next question they'll have is "what will this cost me?" For …
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If..? When? Why? What? How much have you got?
Happy New Year. Without the usual clichés about New Year's Resolutions being made and quickly broken, I hope and trust that this year will bring everything you wish for. If you lived through the …
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The R of CRM – why Relationships always come first in business
A CRM is Customer Relationship Management software, and the core of what Connectably is. Unfortunately, it’s also something that can get lumbered with the label of ‘database’ or, worse still, …
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