It's how Xero users systemise their sales & marketing with CRM
This month XU Magazine, the magazine for Xero users, ran an interview with me on the theme of "How do you make a Xero CRM recommendation to your clients?" Because of the specific nature of …
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As you think about your productivity for 2020, what are the words that describe where you think most of your time will be invested in your relationship with content marketing this year? When I left …
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This video is not quite the ‘12 days of Christmas’ but is on a similar theme, It's called the ‘12 gifts of Christmas’; twelve areas we’ve worked on in Connectably over the last month or so, to give …
#SmallBusiness60: Episode 10 Let’s talk about marketing automation formats. The most common perception of marketing automation is email. It’s a cheap and accessible format, and accounts for …
#SmallBusiness60: Episode 9 Once you’ve got your contacts database segmented into relevant groupings of contacts, the next logical question is "how do you then follow up?" Above all, how do you …
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#SmallBusiness60: Episode 8 When it comes to storing relevant information about contacts on your contact database, list segmentation is the place to start. Yet, search for 'list segmentation' on …
#SmallBusiness60: Episode 7 We live in a time of marketing technology and with it this term "lead generation". It's a term more misunderstood the more it's used around online marketing. SEO, …
#SmallBusiness60: Episode 6 Pricing, getting paid, acting quickly, having control, and overcoming resistance... We've covered a few high-impact topics in just our first five #SmallBusiness60 …
#SmallBusiness60: Episode 5 Do you ever encounter resistance from your prospects? In their book, 'Switch', authors Dan and Chip Heath explain that "resistance is created through a lack of …
#SmallBusiness60: Episode 4 When you're driving down the road, you can lose control and focus for any number of reasons: The kids arguing in the back; That singalong tune on the radio, or; An …
#SmallBusiness60: Episode 3 Every year over 600,000 businesses in the UK experience problems with late payments. On average, small businesses spend an extra four hours per week managing them and …
#SmallBusiness60: Episode 2 Have you ever felt that you spend longer in conversations with prospects than you think you should be doing? And giving more advice upfront than you'd prefer to, just to …
#SmallBusiness60: Episode 1 The first thing a visitor does on your website is check your service can solve the problem they have. But the next question they'll have is "what will this cost me?" For …
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Happy New Year. Without the usual clichés about New Year's Resolutions being made and quickly broken, I hope and trust that this year will bring everything you wish for. If you lived through the …
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A CRM is Customer Relationship Management software, and the core of what Connectably is. Unfortunately, it’s also something that can get lumbered with the label of ‘database’ or, worse still, …
Continue Reading about The R of CRM – why Relationships always come first in business →
