Chips vs caviar

Even when you’re giving things away – advice, samples, information, or tasters you still need to have your ideal audience in mind. Just giving away ‘something’ is never going to get you a queue of perfect prospects lining up.

Shop window wow

Depending what you read or who you listen to, you more likely need 7, 11 or more ‘touches’ with a prospect before they are ready to buy from you. We describe the first touches as ‘attract’ and ‘engage’, and then ‘welcome’.