Connectably Blog

August 25, 2021
[Video] 6 practical tips for choosing the right CRM and email marketing for small business

This post features a systemisation video training on 'CRM and email marketing for small business' including measures of customer success, the crusade you face for your prospect's attention, and a buyer's checklist. Connectably partners with small and large businesses that make a positive difference to the lives of small business owners. One such business is […]

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February 26, 2019
Simplifying list segmentation [video]

#SmallBusiness60: Episode 8 When it comes to storing relevant information about contacts on your contact database, list segmentation is the place to start. Yet, search for 'list segmentation' on Google and you'll find millions of results. Segmentation is one of the key parts of CRM. Simply put, list segmentation means treating different contacts in your […]

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February 25, 2019
When is a lead, a lead? Lead capture myth-busting [video]

#SmallBusiness60: Episode 7 We live in a time of marketing technology and with it this term "lead generation". It's a term more misunderstood the more it's used around online marketing. SEO, pay-per-click and online funnels have created a whole industry of self-titled "online gurus". They're people who claim to teach you how to fill your […]

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April 2, 2018
The R of CRM - why relationships always come first in business

CRM is 'Customer Relationship Management' software. Just as the word, 'Relationship' sits in the middle of the acronym CRM, 'Relationships' sit at the centre of your business. CRM sometimes gets lumbered with the label of ‘database’ or, worse still, ‘list’. Both these words make CRM sound much less about relationships in business than they should […]

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