Connection

Why we don’t meet for coffee

If you’re asked to ‘meet for coffee’ by someone in a business context, it’s always a good idea to find out the agenda before saying yes. In my experience, it’s never about coffee. If it’s a sales meeting be clear on that agenda, or if it’s you that’s asking for help, be open about that too.

The R of CRM – why Relationships always come first in business

Why thinking of your CRM as a list is a mistake, because it’s always about the relationship you have with every contact that’s important. Market, sell and communicate with each contact the right way for them.

Mundane vs. Meaningful – how to balance your business better

A conversation that explored how too many mundane tasks in business can create overwhelm and lack of meaningful business. Practical and philosophical ideas to find the right balance for your business so you do more of the meaningful work you want to.

Running your business your way. How Connectably really works.

We run Connectably our way, including where, when, how, with who and what we do. We play to our strengths, and sometimes go against received wisdom…

The one thing that makes marketing messages work

When you’re brainstorming your marketing messages, make sure you know the one thing that will make more sales happen as a result of your marketing.

How’s your handwriting?

If you’re not already sending handwritten thank you notes, congratulations cards, or even simple hello letters, you could be missing a trick. Direct mail is still a very good way to connect with prospects and clients.

It’s the taking part that counts

Even being in the running for an award can be good for business. There are definitely prizes for taking part in pitches and panels. Why you shouldn’t be worried about showing off…

Shelf development

I expect you already have a lot of know-how stashed away in your brain or on your bookshelf that you’re not making the most of right now. Here are our favourite books we love to re-read.

Buzzword bingo

When we’re not busy building brilliant software for small business owners, we live in the ‘start-up’ and ‘entrepreneur’ world. In this world there are a lot of buzzwords, and we like to play ‘bingo’ with them!

Shop window wow

Depending what you read or who you listen to, you more likely need 7, 11 or more ‘touches’ with a prospect before they are ready to buy from you. We describe the first touches as ‘attract’ and ‘engage’, and then ‘welcome’.