Clarity in sales
Without sales clarity, our prospect will always just do what they've always done. What will they act on? And how and why?
The clarity formula

The clarity formula: finding your sales clarity [video]

Published:
February 20, 2019

#SmallBusiness60: Episode 6

Pricing, getting paid, acting quickly, having control, and overcoming resistance... We've covered a few high-impact topics in just our first five #SmallBusiness60 episodes.

But without sales clarity - both for you and your prospect - we can't do any. And without it, our prospect will always just do what they've always done. So let's hone in on clarity.

My friend Peter Thomson has a simple way for remembering the components of clarity and what's important. It has four parts and goes like this:

What are you going to do?

How are you going to do it?

And Why are they interested?

The 'Why' is split into two parts:

  1. a move away from pain or a problem, or;
  2. a move towards something positive.

From an 80/20 perspective, around 80% of people are motivated initially by a move away from a problem, 20% towards achieving something positive. But this can vary depending on your market.

I think most Connectably subscribers discover us because there's a pain they want to address like confusing, disconnected software in their business.

C = W + H x Y²

It's not mathematically robust, but it is a nice way of remembering how to achieve 'clarity'.

About

Gareth Everson

Gareth's the founder of Connectably. He's a business systemiser who helps small business owners who aren't always natural "software people" to systemise their processes, understand marketing technology, improve client experiences, launch new services, get paid their true worth, and increase the value of their business. Connectably is a self-funded software business (founded 2017) that serves other small businesses. You can follow Connectably here, and connect with Gareth here.
Author: Gareth Everson - Founder Connectably

Do more than 'just' CRM

Most small businesses feel befuddled by software and it kills momentum.
Connectably is small business management software that helps you sign up and manage clients in one place. 
When you clean up your processes you get more time for your clients and your business grows.

Save time

Manage email marketing, sales and client workflows in one place

Grow simply

Think about your business in a more scalable, sustainable way

Get support

Implement quickly with excellent support and training provided

Save money

Replace multiple software subscriptions with just one

About Connectably small business management software

Features

Popular content

Accreditations

Connectably Stripe Small Business Management Software and CRM - Stripe Verified Partner
Connectably Small Business Management Software and CRM - Good Business Charter Member
Connectably Xero Small Business Management Software and CRM - Xero Connected App Partner