As you think about your productivity for 2020, what are the words that describe where you think most of your time will be invested in your relationship with content marketing this year?
When I left corporate life and started my first business thirteen years ago, the balance of my relationship with content was heavily towards ‘consuming‘ it, immersed in ‘learning‘.
It shifted towards ‘creating‘ it, but with hindsight it felt like I wasn’t trying to use it to create engagement or to lead others, but to just ‘put it out there‘; a pretty unsubtle strategy with the same outcomes. I see this regularly on social media today. You’ll have recognised it yourself, perhaps when you read a post and conclude that the person posting it has only done so because they’ve heard that you need to post regularly; be present, or been encouraged to post regularly.
At the same time, my time investment still felt like it remained heavily on the ‘consumption‘ side.
Two to three years ago I shifted significantly towards ‘engaging‘ with others – their posts, their discussions, their message. It brought me interaction, warmth, friends even, but ‘authority‘ was still missing to a degree.
2020 is going to correct that. I’m actively making changes to form habits around ‘creating‘ as the primary time investment focus, then ‘engaging‘, then finally ‘consuming‘.
As your main time investment, are you consuming (& learning), engaging (& meeting) or creating (& leading)? Or something else? How would you describe where you think most of your time will be invested in your relationship with content this year?
Let me know in the comments below.
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