7 steps to sales and marketing systemisation
Growth Moves podcast interview
Rob Tyson was introduced to me by a prospect in early 2017, at around the time that I first had the idea for what Connectably has become today. So he's seen our journey and gradual refinement of our positioning, and has always been a great sounding-board for thoughts and advice. I was invited into his group because of the expert guidance I provided to one of his members on sales and marketing systemisation; helping that member to re-think a mistake he was about to make in his business.
Rob runs a really good Facebook and 'in real life' mastermind group for UK coaches and consultants. I like a couple of things about his group in particular:
- Despite a variety of backgrounds, all participants seem to have unique areas of expertise, and share them willingly and openly with the rest of the group. It makes for an eclectic mix of different experiences and perspectives.
- Refreshingly, Rob doesn't charge for membership and it's a generous group of participants acting as an informal sounding board as a result; the true spirit of what Napoleon Hill meant by the 'power of the mastermind'.
Rob's a consistently excellent podcaster, with a regular recording and publishing routine. For no particularly good reason, I don't do many guest appearances on podcast shows, but he made the experience feel very natural and enjoyable.
We talked systemisation, a topic really close to my heart. But really, it was a show about being consistent.
Here's the recording if you'd like to enjoy it yourself.
Was this podcast interview useful to you? Please let me know your thoughts in the comments below. Specifically, do you have any surprising gaps in any of those seven steps of sales and marketing systemisation? If you like the podcast, please subscribe and give Rob a follow.
Rob's show notes:
"The promise of technology for most consultants, coaches and services businesses rarely pays off, in large part because they lack the kind of intelligent strategy Gareth Everson shares in this show.
Gareth founded software company Connectably to help business owners who aren't naturally "software people" to systemise processes, understand marketing technologies, improve client experiences, get paid their true worth and increase their business' value.
We talk hot tubs, party-loving alcoholics... and the Yes/No Game makes it's debut! Listen in to understand the strategy then get Gareth's overview here."