Connectably Blog

August 25, 2021
[Video] 6 practical tips for choosing the right CRM and email marketing solution for your small business

This post features a systemisation video training on 'CRM and email marketing for small business' including measures of customer success, the crusade you face for your prospect's attention, and a buyer's checklist. Connectably partners with small and large businesses that make a positive difference to the lives of small business owners. One such business is […]

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February 28, 2019
Marketing automation formats [video]

#SmallBusiness60: Episode 10 Let’s talk about marketing automation formats. The most common perception of marketing automation is email. It’s a cheap and  accessible format, and accounts for the majority of marketing comms today. There are actually a few types of email you can use in your marketing: Sequenced, automated email is often referred to as […]

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February 27, 2019
Marketing automation and next desired action [video]

#SmallBusiness60: Episode 9 Once you’ve got your contacts database segmented into relevant groupings of contacts, the next logical question is "how do you then follow up?" Above all, how do you do so without creating chaos? A CRM system that combines email marketing with contact list segmentation is at the core of any marketing automation […]

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February 26, 2019
Simplifying list segmentation [video]

#SmallBusiness60: Episode 8 When it comes to storing relevant information about contacts on your contact database, list segmentation is the place to start. Yet, search for 'list segmentation' on Google and you'll find millions of results. Segmentation is one of the key parts of CRM. Simply put, list segmentation means treating different contacts in your […]

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