Connectably Blog

April 2, 2018
The R of CRM - why relationships always come first in business

CRM is 'Customer Relationship Management' software. Just as the word, 'Relationship' sits in the middle of the acronym CRM, 'Relationships' sit at the centre of your business. CRM sometimes gets lumbered with the label of ‘database’ or, worse still, ‘list’. Both these words make CRM sound much less about relationships in business than they should […]

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