Introductory text including CRM for small business…
If you started your business after leaving corporate life, as the majority of small business owners have done, perhaps one of the biggest shocks is having to do everything yourself. It’s one of the most misunderstood elements of small business life that is never quite understood by those who’ve never run a small business of their own: big businesses, government policy makers, or those friends who look at you green-eyed as somebody who can take time off on a whim.
Disconnect isn’t your fault => it’s large software and service providers that don’t think in a joined up way.
As we looked at in the introductory module, ‘What is CRM?’, CRM is a combination of strategy, systems and software. We call it The 3S Method™.
Draw 4 circles disconnected diagram: marketing, delivery, accounts, get paid. And draw them reconnected.
Small businesses have:
- Limited £ resources for systems
- Don’t have armies of teams to manage this
- Limited capital £££ to fix it with systems development
- Limited time / owners doing everything
- Pressures of focus on a client services business – doing what you do to get paid
Priorities for a small business
Why CRM is important for small business
How CRM helps business
How CRM increases sales
Why CRM is critical to business success